Future is something that comes after present, but we can’t predict how it was or what it will bring. We can work harder to make it better, every new day, in every new beginning. Volvo Cars signed for their new brand campaign ‘New Beginning – Feeling Good about the Future’ with famous Swedish artist Avicii. The song Feeling Good was initially picked as a proposal by Volvo Cars. The arrangement has been produced by Avicii, with Audra Mae on vocals.
“We were delighted to have the opportunity to work so closely with Avicii on this campaign, as it reflects something that is happening for both Avicii and for the Volvo Cars brand. We are entering a new era – a New Beginning, as we have called the campaign. We have gone through several years of intense investment and we have refined our brand. The result is a new, more nimble and customer-responsive Volvo Cars,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.
Volvo Cars and artist Avicii Feeling Good about the future, its great campaign which attracts customers and promote the brand overall visibility. Volvo team have done great work on marketing effort by creating this awesome video campaign.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
The 2016 Volvo XC90 starts at $48,900. The XC90 runs on a 4-cylinder engine with 316HP that with a low 25MPG on the Highway. There is also a hybrid version with the XC90 T8 Twin Engine. The Volvo’s Avicii video features the new XC90, check out the Volvo Cars ‘New Beginning’ campaign video below: