Jenise Fryatt is a content marketer and blogger for her company, Icon Presentations Audio Visual, and also a content marketing strategist for Smarter Shift, a digital marketing and content management company. She is a member of the research team that produced two studies for Meeting Planners International: The Strategic Value of Virtual Events and Hybrid Events: Research and Tools. She also co-organized Event Camp Europe, a hybrid event about hybrid events.
Jenise is a conference presenter on the topics of social media marketing strategy, social media for events and virtual and hybrid events and she runs a weekly Twitter chat about content marketing, #ContentChat.
— Jenise Fryatt (@JeniseFryatt) June 26, 2014
As part of ModernLifeTimes Interview series, i am extremely happy to interview with her and share her great insights. Let’s start the conversation :
Q1: Tell me more about yourself, and why you started your career by choosing becoming blogger?
I’m a content marketing strategist for Smarter Shift Digital Marketing and Content Management and I am also a partner in an audio visual business (Icon Presentations) in Southern California. I got into this career during the recession in 2010 as a way to reach new clients for the audio visual company.
Q2: How your journey started and what difficulties you faced?
During the recession, we lost a LOT of our business. Until that time, we had always obtained new business by word of mouth alone. While trying to find a solution to our problem on the internet, I learned how to use blogging and community building on social media to find and connect with our potential clients.
After months of implementing a consistent strategy and then following it up with face to face networking at conferences, I was offered outside opportunities that made use of the skills I had learned.
In January of 2012, I joined The Conference Publishers as social media manager. Subsequently, The Conference Publishers began offering an array of digital marketing services and changed its name to Smarter Shift. I’m now content marketing strategist for Smarter Shift. I also blog on event industry topics for Cvent.
Q3: How you started with blogging and what idea you got to start working on?
Again, I learned online about using blogging as a way to market my company. At the time people weren’t calling it “content marketing” but that’s what it was. I had a background in journalism, so I really gravitated toward the idea of writing useful, entertaining or newsworthy blog posts to capture the attention of my target audience. But audio visual was a tough subject for me to write about, as I’ve never been an AV geek. So I used the journalistic approach of interviewing experts to create content that was useful to our audio visual company’s audience – which is generally event planners and producers.
Q4: Tell more about SmarterShift.com how it help to share stories with the the world.
SmarterShift.com is the website for Smarter Shift where we share information about content and social media marketing. We also host a weekly Twitter chat on the topic of content marketing called #ContentChat which takes place Mondays at 3 pm ET.
Q5: Give some social media or brand exposure tips to new one who just step in this field.
Find out where your niche audience hangs out online by conducting searches on the popular social media platforms for keywords they might be using. For instance, when I was looking for event planners on Twitter I used the platform’s search tool to search for keywords such as “events” “conferences” “event planners” and so on.
Once you have found posts mentioning these keywords, look for hashtags (the number sign followed by letters and or numbers) or other such clues for indications of a community. For instance, I noticed that lots of folks who were talking about event planning were using the #eventprofs hashtag. THAT was like striking a rich vein of gold, when I was looking for my niche audience.
Once you find those communities, begin engaging in a way that helps and acknowledges others in the community.
Q6: What your passion other than your your business?
My greatest passion currently is sustainable living. I’m into growing my own food and I’m hoping to be completely off the grid at some point in the not too distant future.
Q7: What’s new coming..Tell us about your future plans you working to expand your business?
Future plans are just to perfect my ability to be an effective efficient content marketer and continue with Smarter Shift, with which I feel very honored to be associated.
Everyone has the right to make an ass of themselves. You can’t let the world judge you too much – Maude