A great website makes money. In the past, that wasn’t the case, but times change. Today, a successful, modern website is all about its sales and conversions. From your viewpoint, that is a good thing. It means that you can use your site as a way to boost your success. All you need to do is incorporate the features that make sites successful.
If you need inspiration, you just need to take a look at the list of the most important features below.
Ecommerce Portal
Without an ecommerce portal, you can’t sell items. And if you can’t sell items, you can’t make any money. So, the first step is to accept credit cards and online transactions over the internet. Although it sounds difficult, it is a lot easier than you imagine. With the help of software programs like Magento, you can install a portal in double quick time.
There is no excuse not to accept online transaction because you can even do it if you have bad credit. Financial institutions will accredit high risk merchant accounts so that you can accept card payments. See, there really is no excuse.
Logo
Image Credit: Deviantart (by Borrarcher)
What most people don’t realize about a logo is that any business can invest in one. All you have to do is hire a designer to come up with a good logo and pay them for their time. It is that simple and that easy. Customers, though, don’t think in that manner.
They think that any company with a logo is a reputable and trustworthy company. For whatever reason, there is a fallacy that only the big firms have logos. In fact, if you think of one now, you will think of the biggest brands. Your site can take advantage of this by displaying your logo. You will instantly inspire loyalty and trust. And, that makes consumers more likely to make a purchase.
Offers & Deals
The internet has become the place to find a bargain. Almost every person that shops online does so because it is easier and cheaper. As a result, consumers expect to find a bargain when they browse your site. And, it will disappoint them if they don’t find one.
To play up to this, make sure you have good offers and deals. But, also, make sure that you display them effectively throughout your site. A good example is a popup or a specific landing page for customers. The more deals they see, they more they will spend.
Payment Icons
Customers want to know that their details are secure when they shop online. That is why they look for certain icons when they land on your site. Everyone knows about the green ‘HTTP’ sign with the accompanying padlock, for example.
They know that it means your site is a secure site. As such, they will use it without thinking twice about their security. Any site that doesn’t have the right icons will suffer from a lack of trust.
When you have these features, the money won’t be very far away.
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