Every business has to keep up appearances even if they don’t agree with the perception. As the saying goes, appearances are everything. And, in business, that is about as true a statement that you will find. A professional appearance is a feature that every customer and client will look for when they research your company. If they don’t think you are up to the job, they will go elsewhere.
Luckily for you, it doesn’t take much to look like an expert. All you have to do is read the following.
Image Credit: YouTube
Hire Business Premises
One obvious sign that you are only a small company is the fact that you work from home. A business that works out of a residential house screams online startup, which means you aren’t as big or successful as your competitors. You might be able to offer them a better service for a lower price, but it won’t matter.
As soon as they see the address, they will make their judgment. With this in mind, consider hiring official business premises. You should only do it when you have the money, yet sooner is better than later.
By United States Postal Service (Wikipedia:Contact us/Photo submission) [CC BY-SA 3.0], via Wikimedia Commons
Or Buy A P.O Box
Offices cost a lot of money to rent, which is why you need a cheaper option. Not every startup can go out and throw money at business premises. Thankfully, you don’t have to if you don’t want because you can buy a P.O box number instead. What is a P.O box?
It is a dedicated storage box that allows you to send and receive correspondences without giving away your location. Instead of your home address, the package or letter will have the address of the box. Just in case it worries you, the boxes are also safe and secure.
Image Credit: Flickr
Decorate The Workplace
For those of you that do opt for offices, make sure you don’t work in a shell of a building. The appearance of both the inside and outside of the office is paramount to your image. Just take a restuarant as an example. If you pulled up outside and didn’t like what you saw, you would never go again.
The reason restaurateurs visit the deBretton TV page for help and guidance is because they know it will boost their sales. But, it isn’t just restaurants that need to consider hiring an interior designer. Every business premises can benefit from the right style and layout. After all, your clients will come to your offices and you want to make a good impression.
Look The Part
As the boss, you are the person that reflects your company the most. Your employees will have an effect, but you are the big cheese. As such, you need to take care of your appearance. A boss that turns up looking like a homeless person isn’t going to inspire confidence.
As soon as they see you, they will think you are a bit of a joke. Although it sounds harsh, it is how the industry works. Always make sure you wear nice clothes that fit and that you turn up bright eyed and bushy tailed.
These are only basic tips, but they make all of the difference.
Leave a Reply