What are corporate events? Well, they can be anything really from product launches to boot camps. But the primary goal of any event is to make businesses better, whether that means driving sales or improving workforce skills. Here are some of the stats, facts, and data you need to know if you’re running an event.
Corporate Events Are Big Business
According to MPI.com, corporate events are big business. How big? Well, in the US alone there are over 1.83 million meetings and events every year. That adds up to a total business spend of $263 billion on events alone. So rather big indeed.
The Corporate Events Industry Is Bigger Than The Auto Industry
We tend to think of the car industry as being a huge global business. And it is. But in many Western countries, like Australia and the US, it’s not as big as the corporate events industry. That’s because corporate events are central to the hospitality industry: another giant. Sites like meetinballarat.com.au provide huge venues, just for corporate users. And it’s these venues that drive business and create value.
Politicians Are Big On Corporate Events
We tend to think of corporate events being the province of business. But the truth is far more nuanced. According to froomzblog.com, politicians are one of the biggest users of events. And, given their work, it’s not hard to see why. Politicians have to meet to discuss policy. They need to liaise with their opposite numbers in other countries. And civil service personnel need to know how to fulfill political mandates.
Social Media Drives Corporate Events
Facebook might be the king of social media. But when it comes to connecting people in the business world, it plays second fiddle to LinkedIn. Right now LinkedIn is the premier social media platform for promoting corporate events. The number of events advertised typically runs at more than 40,000. That’s quite a lot of events!
Corporate Events Are Becoming More Popular
Companies are moving away from performing routine tasks and are going into different spaces. Things are getting more complicated. There’s a greater need than ever before for businesses to collaborate on tough projects. And there’s a need for companies to fully explain complex products to clients.
As you might expect, all this is driving the events industry. Estimates by industry experts put the industry on an annual growth trajectory of 22 percent per year. That means that the sector is set to double in size every four years. It’s testament to the value of events for business. And it’s yet more evidence that the way we’re doing business is changing rapidly.
Uncomfortable Chairs Make People Mad
Event organisers want their guests to be as comfortable as possible. It’s to make sure that they can focus on the message of the event and enjoy the experience. But now science suggests that people who are uncomfortable are less likely to be agreeable. That’s not good news for businesses who want to open delegates up to new ideas.