The main trait that the modern business needs to possess is choice. Customers the world over love choice, and it’s a surefire way to draw in people from every walk of life.
Not every customer is the same, and not every customer likes to do things in the same way. Expanding the choices customers have should be the first task on your to-do list.
The same extends to paying for goods, and the payment methods people like to use. There’s not one single please-all option – so here are some ways for you to diversify your lineup…
It’s quite hard to find a more modern payment method than this. BitCoin is a form of electronic currency – it isn’t printed, and nobody controls it. It’s purely user-to-user, with no banks or middlemen involved.
The advantages of using BitCoin are that you may attract a lot more younger clients who use this as a currency. BitCoin is popular in a slew of online games like World of Warcraft, making younger consumers those with the most of this currency.
Not everybody can afford to shell out a huge sum in one go. Some people like to spread payments over many months. And, if your business doesn’t accept credit cards, you’re missing out on this group.
Credit cards are simple to implement, so you shouldn’t have any trouble here. Your company will benefit by simply giving people more options, and that’s never a bad thing.
Contactless payments allow for instant authorization and a hassle-free transaction. If your company already accepts card payments, contactless payments are done using the same machine.
Customers simply scan their card over the reader, and voila. That’s it. The only caveat is the low payment limit, so if your business only sells pricey goods then this won’t be an option.
Apple Pay/Mobile wallets
The dawn of Apple Pay was met with much complacency, and that’s understandable. Surely a phone couldn’t be a substitute for a wallet?
And yet, it worked. Much like contactless payments, Apple Pay has the user scanning their phone into a machine to pay for goods and services. If your business already offers contactless payments, then you should have no troubles here, either.
The only difference is that you’re catering to those who don’t have a contactless card. On the other hand, most people have a smartphone or mobile device of some kind.
PayPal is the most secure payment system on the web, with millions and millions of users every single day. For the uninitiated, it’s a cash transfer system, protected by PayPal’s rules and regulations.
Card details are hidden and encrypted, and there are no fees for B2C transactions. PayPal is free to use, and even offers a service to allow businesses to sign up for PayPal payments.
Cash on delivery (CoD)
If your company delivers goods, this is vital. Cash on Delivery (CoD – not the video game) allows your customers to not part with a penny until they receive the goods.
If nothing else, this makes your customers more likely to order something from you. Buying online comes with a certain sense of apprehension, but if consumers can inspect them before they pay? They’ll be more confident in you, and the purchase.